Young female embracing her self and heart with hand-writing message "Love Your Self"

Show Yourself Some Love With Our Swimwear

Here at Lime Ricki, we’re constantly adding new styles and designs to our swimwear inventory. While we love making individual suits, one of our favorite things about owning a swimsuit company is getting to create curated collections of new swimwear. There’s nothing better than getting to see your vision come to life, and designing collections of swimwear pieces that have a cohesive aesthetic lets us express our creativity in new ways. The Black Collection, the Flourish & Bloom collection and our mastectomy swimwear are all very popular, and we’re so thrilled that you all loved them as much as we did!

With that being said, we’ve been keeping a little secret … we have a brand-new drop coming soon! But this isn’t just any old collection – our very first launch of the year is Valentine’s-themed! We had so much fun creating these pieces, and we’re so excited to share this collection with you all. Get ready to celebrate the season of love with a new Lime Ricki suit from our Valentine’s Collection.

A Special New Collection

For our new collection, we wanted to take a look at some of the core beliefs that we hold as a company. We took a step back and thought about what makes Lime Ricki so special, and why it stands out among other swimwear brands. We thought about what made us want to start this company in the first place; about all those horrible swimsuit shopping experiences, and always being bombarded with messages about altering ourselves to achieve that “summer beach body.” Our goal has always been to override these ways of thinking, and instead teach women to love themselves, exactly as they are. We want to help them embrace their imperfections and recognize that there’s no such thing as finding the “right” body, because they already have it. Promoting self-love is what Lime Ricki is all about, and that’s what makes us so special.

We took this theme of self-love and thought about ways we could incorporate it even further into our designs. And then it hit us: Valentine’s Day! Valentine’s Day has always been a special time for people to express their love and affection for their significant other. While we love romance, this season, we wanted to shift the focus to self-love. After all, is there a better way to show yourself some love than by rocking a brand-new swimsuit that makes you look and feel good? And with so many adorable colors and patterns associated with the holiday, we just knew we had to take advantage of the opportunity. And thus, the Valentine’s Collection was born!

This brand-new collection will be hitting the site soon, so make sure you keep an eye out!

Swimwear Designed With Every Body In Mind

As you all know, we put a lot of time and effort into designing our swimwear. We intentionally create each piece to provide women of all shapes and sizes with the swimsuit of their dreams – one that checks all the boxes and makes them feel confident in their own skin. With a Lime Ricki suit, you know you’re getting comfort, quality, and style all wrapped into one gorgeous piece of swimwear. When we’re designing suits, we consider every body, from mastectomy swimsuits to plus size swimwear, we're making sure each collection includes a variety of styles and cuts. You’ll find everything from full coverage swimsuits and sporty boy shorts to high-waisted bottoms and stylish crop tops. Above all, we want our customers to feel comfortable and confident, so they can enjoy a worry-free day in the sun.

As you can see, we’re so excited to share this upcoming launch with you all. We’re literally counting down the days! In the meantime, if you want to stay in the loop on all things Lime Ricki, make sure to follow along with us on social media. We’re constantly posting new photos and videos, so you’ll be the first to see the new collection when it drops. Plus, you’ll get to see special behind-the-scenes content that you won’t find anywhere else.

And don’t forget to sign up for our email newsletters – you’ll get access to special deals and be notified about upcoming sales before anyone else. This is the best way to keep up-to-date on all the important events and new swimwear launches we have planned for Lime Ricki! Just enter your email in the sign-up box on our website, and you’ll be the first to know about everything (including the new Valentine’s Collection!).

February 06, 2023 — Colette Callister
2023 written in sand ocean wave washing away 2022

2022 In Review: Swimwear Trends, Giving Back, and More

How is it possible that we’ve already made it through another year? We’ve been pretty busy around here, and it’s all thanks to you! We’re incredibly thankful to have had such a successful year – we’ve watched as swimwear trends continue to evolve, planned some exciting upcoming collections, and teamed up with our wonderful customers to give back to our favorite charities. As a thank you to you all for everything you do for us, we’d like to share and reminisce on all the aspects that made this such a fantastic year. So let’s get started – here’s our 2022 in review!

Swimsuit Trends That Dominated 2022

Swimwear trends are always changing, and it’s exciting to see the next popular style. In 2022, one of the trendy pieces was the tankini top, which made a pretty big comeback. At Lime Ricki, one of our best-selling swim tops this year was the May Flowers Double Cinch Tankini Top, so we definitely agree with this trend. Knotted one-pieces took the swimsuit world by storm in 2022, and they were a big hit with all of you as well!

Based on our favorite swimwear of 2022, we found that the shoulder-tie styles were well-loved by our customers. You all loved this style so much, you put it on the list twice with the May Flowers Shoulder-Tie and the Hillside Floral Shoulder-Tie! It’s such a customizable design, due to its adjustable tie straps, so we can see why it was a fan favorite.

Lime Ricki Gives Back

Year after year, your continued support is beneficial to more than just Lime Ricki. Your purchases have helped us tremendously in our mission to give back to causes that are important to us, and this year was no different. Thanks to you all, we’ve been able to make a difference and contribute to helping others!

A portion of each purchase made this year went to Charity Water, which is an organization that brings safe, clean drinking water to developing nations. We love this charity and everything they stand for because we believe every human deserves access to clean drinking water. With each purchase you made, you did more than just buy a swimsuit; you contributed to an important cause!

In 2022, we were also lucky enough to team up with the Breast Cancer Research Foundation and donate a portion of the sales from our Flourish and Bloom Collection. We have a personal connection to this cause – Nicole was diagnosed with breast cancer three times in her twenties and carries the BRCA1 mutation that causes our family to be at a higher risk. Jennifer also carries this mutation, and she beat ovarian cancer in her 40s! While Colette does not carry the mutation, she’s been by our side through it all and is our biggest cheerleader and advocate. We mean it when we say that we are so thankful to be able to donate to a cause that we care so deeply for, and you’ve made it possible to continue giving back by supporting Lime Ricki.

Upcoming Collections to Watch For

As each year ends, we always love looking back on our favorite collections. We had some truly stunning patterns that debuted in 2022! Some of our favorites were Flourish and Bloom, Cactus, Cactus Stripe, and Hillside Floral. We’re always working to design new styles and looks, and we’re very proud of how these turned out.

We want to let you in on a little secret – we have some exciting new pieces on the way in 2023, so keep an eye out! The new year will bring even more options for you to add to your Lime Ricki swimwear collection, and we think you’ll love them just as much as we do.


Follow Lime Ricki on Social Channels

If you want to stay up to date on all things Lime Ricki, you should definitely be following us on social media! We’ve had so much fun connecting with everyone online this year and can’t wait to continue to do so in 2023. You can find us on Facebook, Twitter, Pinterest, Instagram, YouTube, and even Spotify. We’re continuously adding new content to our socials, so you’ll always be in the loop about upcoming drops and sales.

We’re truly so grateful to our amazing customers. Without you, we wouldn’t be able to continue doing what we love: designing stylish and supportive swimsuits for everyone to enjoy. It’s been an incredible year, and it’s all because of you! So, thank you 2022, and we’ll see you next year!


December 22, 2022 — Nicole Bruderer
woman in floral swim top and solid swim bottoms

Our Favorite 5: The Most Popular Lime Ricki Swim Tops This Year

Another year is coming to an end, and what a wonderful one it’s been! We decided to spend some time looking back at our new looks and trendy styles so we can bring you the highlights - our favorite swimwear of the year. These stunning swim pieces have stolen our hearts, and based on our stats, you all feel the same way. So without further ado, we present to you, your top 5 swim pieces of 2022!

  1. 1. May Flowers Double Cinch
    This adorable swim top has consistently been one of the most-loved pieces out of our entire collection, and for good reason! With its adorable floral pattern and vibrant display of bright, cheery colors, the May Flowers Double-Cinch Tankini Top definitely deserves its spot on this list. This type of swim top is also one of the earliest styles that we designed, so it’s pretty special to us. It features a high neckline and crisscrossing double straps, which provides ample bust support and coverage. This is a great option for anyone who wants functional swimwear that’s as stylish as it is supportive. We truly love this swim top and clearly, you do, too!

  2. 2. May Flowers Shoulder-Tie
    You all loved the May Flowers pattern so much, you put it on the list twice! The May Flowers Shoulder-Tie Crop Top is an absolute dream, and we can definitely see why it was so popular this year. This top features the same vibrant floral design, but it’s paired with a sleek and stylish cropped silhouette this time. You still get plenty of coverage and comfort, especially when you pair this top with high-waisted bottoms. The tie-shoulder straps are a fan-favorite because they’re so customizable – you can adjust them however you’d like to create the right amount of support for your needs. It’s easy to see how such a versatile top made the list of our favorite swimwear!

  3. 3. Poppy Dots Peplum
    Over the years, we’ve found that what many of our customers seek the most in a swimsuit is support, and that’s what the Poppy Dots Peplum top does best! We have numerous peplum styles to choose from, but the Poppy Dots design has been one of our all-time favorites for a while now. This swim piece continues to be popular from year to year, and we don’t plan on seeing it go anytime soon. It features a subtle and simple floral design that’s truly timeless, and the peplum style is extremely flattering on all body types. We’ve always had a soft spot for the Poppy Dots, and we’re so glad you all are loving this piece as much as we do!

  4. 4. Poppy Dots Bralette
    We’re sensing a pattern with these Poppy Dots! We’re big fans of this design, and by the looks of it, you all are, too. The bralette silhouette is a classic, so we’re not surprised to see that you loved the look and fit of the Poppy Dots Bralette this year. Remember how we said everyone wants a supportive swimsuit? This is definitely the one! This top is so supportive, it can even be worn as a sports bra. Amazing, right? We think so! We have a feeling this swim top will continue to be a fan favorite as we enter the new year.

  5. 5. Hillside Floral Shoulder-Tie
    You really seemed to love the shoulder-tie style this year! Last (but certainly not least) on this list of our favorite 5 swim pieces of 2022 is the Hillside Floral Shoulder-Tie Crop Top. This swim top comes in another floral pattern, but the design is a stunning combination of blues, greens, yellows, and pinks. The result is a gorgeous look with an earthy feel that pairs nicely with almost any swim bottom. The tie-shoulder straps allow you to adjust the support to your needs, so you can be comfortable and confident when you hit the waves!

So there you have it – our list of the 5 favorite Lime Ricki swim pieces of 2022. As you can see, you all really loved the May Flowers and Poppy Dots patterns this year, as well as the functional yet stylish shoulder-tie styles. We must say, you have great taste! We’re excited to see what swimwear trends the new year will bring, and can’t wait to see how this list changes when we get to this time of year in 2023. And who knows? Maybe some of these pieces will be so popular, they’ll make next year’s list of our favorite swimwear, too!
December 08, 2022 — Lauren Nielsen
Black Friday Sale

Our Upcoming Black Friday and Cyber Monday Deals

Everybody loves the holiday season and all of the joy that comes along with it, but that doesn’t mean it can’t be overwhelming at times. This year, you can avoid the hassle and get a head start on your holiday shopping by taking advantage of our upcoming black Friday deals! But the fun doesn’t stop there – we’ll have plenty of jaw-dropping cyber Monday deals to follow.

Now, we can’t give away much info about our upcoming sales, but we can do our best to get you in the holiday spirit! In this blog, we thought we’d talk a little bit about Black Friday and Cyber Monday, and the history behind the two iconic shopping days. Keep reading to find out how these events have changed over the years, and how you can prepare for this year’s sales!

What Is Black Friday?

You probably know what Black Friday is, but if you don’t, here’s a brief breakdown. Black Friday is the term commonly used in the United States for the day after Thanksgiving. Black Friday has been seen as the official marker of the start of the Christmas shopping season. During this sale, many stores offer their products at extremely discounted prices. There’s often a significant amount of promotion regarding Black Friday sales. You’ll see a ton of commercials, advertisements, and promotional emails when it gets closer to the date. This is no ordinary sale – many in-person stores open early on Black Friday. They usually open their doors at midnight, or sometimes even on Thanksgiving Day.

Where Does the Name for Black Friday Come From?

If you’re like us, then you’ve probably wondered where Black Friday got its name from. The origin is actually pretty simple – it comes from the standard recording process that many businesses use. In general, businesses have traditionally recorded their numerical losses in red ink and their gains in black ink. Many retailers report some of their highest profits of the year on this date, so it has since been dubbed “Black Friday.” Modern accounting software still uses this color-coding method, so even though technology has evolved, the name has stuck.

Times Are Changing.

It’s no surprise that Black Friday sales have changed over the years. One of the biggest changes is the duration time of these sales. For example, Black Friday used to strictly be a one-day sale. When stores only offered their sales for a limited amount of time, it encouraged people to shop as much as they could during that time. However, in recent years it’s become more common for stores to offer their black Friday deals for more than one day. Some Black Friday sales begin the day before (on Thanksgiving), while others can start as early as the Monday before. This gives customers more time to get their shopping done, but it means that Black Friday itself is no longer the biggest sale day of the year for in-person stores.

With such an increase in online shopping, the in-person aspects of the sale aren’t quite as intense anymore. People used to stand in line for hours outside of their favorite shops, just hoping that they’d get inside early enough to snag the items they had their eye on. While there are definitely still plenty of opportunities for in-person Black Friday shopping, many shoppers have decided to forgo the long lines in recent years. Instead, they opt to do their shopping online, which ultimately resulted in the creation of Cyber Monday.

Cyber Monday Sales Hit The Scene.

So what exactly is Cyber Monday, and when did it join Black Friday as another holiday shopping sale? If you didn’t know, Cyber Monday is the term used to describe the first Monday after Thanksgiving. It’s similar to Black Friday, except cyber Monday deals take place completely online. It’s often seen as an extension of Black Friday, except on Cyber Monday, customers can do all of their shopping from the convenience of their homes. Many people prefer taking advantage of this sale because they can avoid all of the chaos of in-person shopping.

Tips For Shopping Black Friday and Cyber Monday Sales

This holiday season, you can expect to see some amazing deals for both Black Friday and Cyber Monday here at Lime Ricki. As we get closer to Black Friday, keep an eye out on our website for any new information regarding these sales. We also encourage you to subscribe to our email list. That way, you’ll be the first to know about any of our upcoming deals. You can find the sign-up information on our website!

While we can’t give away too much about our upcoming sales, we can offer you some tips for shopping during the events. If you’re interested, go ahead and check out our Flash Sale blog post. In that post, we spill all of our tips and tricks for making the most of an online sale. Most of those suggestions apply to Black Friday and Cyber Monday sales as well, so if you’re looking for ways to prepare for this holiday shopping season, it’s a great place to start!

November 18, 2022 — Tiffany
Flash Sale lightning icon

How To Shop A Lime Ricki Flash Sale

We get it. Sometimes navigating your way around sales can be stressful, especially when you’re shopping online. When it comes to shopping during a flash sale, there’s a lot of pressure to make sure you’re doing all the right things. After all, you don’t want to miss out on snagging those items you’ve been eyeing just because you forgot something simple! If you find yourself relating to these feelings, then keep reading – we’re going to go through all of our best tips for online shopping during a Lime Ricki sale.

As the name suggests, flash sales only come around every once in a while and only last for a limited time, so it’s important that you do everything you can to prepare. Here are some of the things you can do before the sale starts to make the most of your shopping experience:

  1. 1. Sign up for the Lime Ricki email list
    If you want to make sure that you’re informed about every sale before it happens, you should sign up for our email list! When you join our list, you’ll have exclusive access to all the important details about our sales before they occur. You’ll receive emails directly to your inbox anytime we have a sale, and you’ll also always be in the loop about what we’re up to. Trust us – it’s much easier than trying to remember all of the sale information on your own! So if you’re interested in joining our mailing list, you can find the sign-up on our website.

  2. 2. Keep track of the sale date
    Even if you receive our emails, it’s still always a good idea to write down the date of the upcoming sale. If it’s a flash sale, it might not be announced until pretty close to the date of the sale, so it’s important to stay organized. Make a note of the sale date in your planner or calendar so you don’t forget, and make sure you keep it in a place where you’ll see it often!

  3. 3. Do some pre-sale browsing
    Because it’s a flash sale, it most likely isn’t going to last very long. You’ll have a limited amount of time to work with, so you don’t want to waste it by going through all of our products on the day of the sale. Instead, we recommend you partake in some pre-sale browsing. Spend some time looking around on our site, and pick out some things that you might want to snag in the sale. You can even go ahead and put the items in your cart beforehand, so they’re already there and ready to go when the sale starts!

  4. 4. Write down the discount code
    As with any sale, a Lime Ricki flash sale will most likely have its own special discount code. You’ll need this code to get access to the sale prices, so it’s pretty important! Make sure you locate the code before the day of the sale and write it down somewhere so you don’t forget it. After all, you don’t want to be scrambling to find it later!

These are a few great options for things to do in preparation for the sale. Now, let's get into the best tips for when you’re shopping during the sale. Here are a couple of things you should do:

  1. 1. Place your order early
    This kind of sale might last for 24 hours, or it could be even shorter than that. Regardless of what time the sale starts, you’ll want to start shopping as early as possible. You’ll have a better chance of getting the items you really want if you shop early! The selection of available items will become more limited the longer you wait. So if you want to ensure that you’ll get the suits you want, we recommend you shop as early as possible. We tend to sell out fast!

  2. 2. Keep your credit card nearby
    This may seem like a simple step, but it’s often forgotten. When you start shopping our sale, we recommend you keep your credit card close by. Is there anything worse than putting all of your amazing items in the cart, going to check out, and realizing that you don’t have your card? Make things easy on yourself and grab your card right when you’re about to start shopping.

  3. 3. Don’t forget the discount code
    And now for the most important part: the discount code! Hopefully, you already wrote the code down somewhere before the sale began, so now all you have to do is enter it at checkout. This is super important if you want to get your items at a discounted price, so don’t forget it!

Those are all of our tips for making the most of an online flash sale. We hope you find this information helpful, and we can’t wait to help you find your new favorite swimsuit during our next sale!

Don't forget, if you can't make a flash sale, we always have some of our modest swimsuits on sale so you can snag a deal any time!

November 04, 2022 — Lauren Nielsen
"Swimsuit Shopping" woman in red gingham swimwear smiling and standing on the beach

5 Ways to Find Your Perfect Swimsuit!

We know that finding the perfect swimsuit can be frustrating. We want our customers to have an amazing experience with us, so we’re pleased to offer a wide variety of swimsuit style options. From tankinis and crops to one-pieces and high-waisted bottoms, we have all the swimsuit coverage options you could ask for. The best part? You can mix and match any of our pieces for a totally unique look that’s perfectly catered to your style!

It can be hard to find full-coverage suits that are still as cute as they are comfortable. You shouldn’t have to sacrifice style for security, so we offer several different style designs and coverage options for you to choose from. We love bold colors and eye-catching graphic patterns around here, and you’ll notice that when you browse through our collections! We believe that every body deserves to feel confident and comfortable when they’re in the water, and sometimes that means finding a suit that offers more coverage.

How to Pick the Right Swimsuit for Your Body Type

So where should you start when it comes to finding the perfect swimsuit for you? With so many options available, it can seem kind of overwhelming at first. That’s why we decided to put together a guide for discovering your new favorite swimsuit. Keep reading to learn about our top five ways to find your suit!

1. Take the Fit Finder quiz
When you decide to start looking for a new swimsuit, we think the best place to start is our Fit Finder quiz. This tool is super easy to use, and only takes a couple of minutes to complete. You’ll just need a tape measure (or a long piece of string and a ruler/yardstick) and you’re good to go! All you have to do is enter your exact measurements, and you’ll get personalized recommendations based on your body type.

2. Order online and Try Lime Ricki for FREE
Another way to find your perfect swimsuit is to take advantage of our try before you buy program! When you order from us online, you can choose up to 5 items to try out for 7 days in the comfort of your own home. Keep what you love and send back what you don’t! You’ll only be charged for the items you choose to keep. This is a great way to test out different styles, without having to go to different stores to try different suits on!

3. Visit one of our in-store locations and try on as many swimsuits as we have in stock
If you live close to Provo or Salt Lake City, and you prefer having even more options to choose from, you can always visit us at one of our in-store locations. When you shop in person with us, you can try on as many suits as you want, and we can personally help you find the perfect fit!

4. Mix and match different colors and patterns to see which look is perfect for you
All of our swimsuits are extremely versatile, so you can customize the pieces to create the perfect suit for you. At Lime Ricki, you can easily mix and match different colors, patterns, and styles to create a swimsuit that meets your needs and shows off your unique personality. If you’re stuck, we recommend you try out a new pattern or color that you’ve never worn before. You just might end up with your new favorite swimsuit!

5. Try a new silhouette that flatters or enhances your body type
If you haven’t been loving the swimsuits you’ve gotten in the past, you might consider trying out a new style or silhouette. It’s possible that you just haven’t found the right fit for your body type yet, but that’s where we come in. We have tons of options for you to choose from, and we promise we can help you find a swimsuit that you’ll feel confident in!

Find Your Perfect Swim Top

Our selection of swim and tankini tops includes silhouettes such as crops, bralettes, peplums, tankinis, and rash guards. If you still want a two-piece but want some extra coverage and support, check out our crop and bralette options. The Hillside Floral Shoulder-Tie Crop Top is one of our favorites, and we think you’ll love it too! The Poppy Dots Peplum is another great full-coverage option!

Speaking of full coverage, our tankini and rash guard options offer just that! The Cactus Stripe Boat-Neck Tankini Top features a high neck and backlines, while the Cactus Stripe Rash Guard has long sleeves and a front half-zip, offering optimal coverage for a long day at the beach.

Find Your Perfect Swim Bottoms

Our swimsuit line features multiple options for modest swimsuit bottoms as well! Styles include ultra-high-waisted, high-waisted, mid-waisted, classic, skirts, and shorts. Ultra-high-waisted and high-waisted are pretty similar, except the ultras tend to rest above the belly button and the regular ones go right below it.

Mid waist swim bottoms offer a little less coverage on the stomach but still have exceptional coverage all around with their hipster-style fit. Similarly, our classic bottoms are perfect for anyone looking for a standard fit. These bottoms have a wide waistband that hits right below the belly button, so they’re super comfortable and allow for total freedom in movement.

If you’d feel more comfortable in modest swim skirts and shorts, we have options for you, too! Skirts such as the Indigo Ruffle Ultra High-Waist Skirt W/ Bottoms are incredible because they give you that extra length without sacrificing any stylistic elements. We also have seamless boy shorts that are super comfortable!

Find Your Perfect One-Piece

If two-piece swimsuits aren’t your vibe, we have plenty of one-pieces available. Shop our collection of modest one piece swimsuits in a variety of styles, including knotted, wraps, and tanks. The Micro Floral / Ocean Floral Knotted One-Piece is a fan favorite, along with the Tuscany Wrap-Tie One-Piece!

We hope this guide has given you all the tools you need to find your perfect swimsuit. Just stick to these tips, and your next Lime Ricki suit is sure to be your favorite one yet!

October 14, 2022 — Nicole Bruderer
Golden Hour Sunset

How to Get The Best Golden Hour Selfies

Golden Hour Sunset

If you’ve been active on social media the past couple of years, then you’ve probably noticed the increase in glowy, radiant selfies scattered throughout your feed. All our favorite celebrities and influencers have been taking their Instagram pages to the next level by capturing selfies during the infamous “golden hour.” Also known as “magic hour,” the last hour of sunlight casts an illuminating, soft glow, resulting in dream-like photos that can’t be replicated with just any light.

The magic hour offers the perfect lighting for taking all kinds of photos. It’s great for capturing breathtaking landscape shots, or any kind of outdoor portrait photography sessions, like family or senior year pictures. But where this special time of day really shines is in the selfie department, and we’ll tell you why!

Photographers typically refer to that soft, warm light that occurs during the last hour of daylight before the sun sets as the golden hour. It’s pretty easy to identify this time, even if you’re not a photographer. You’ll notice that the sky features a softer, more red-toned light during this hour as opposed to other times of the day. Technically, this magical lighting occurs twice a day: the hour after sunrise and the hour before sunset. But when most people talk about the golden magic hour, they’re referring to the time right before sunset.

So what’s happening in the sky to create this ethereal atmosphere? In simple terms, the golden hour happens when the sun is low in the sky. When the sun is low, it causes the sunlight to move through the Earth’s atmosphere as it makes its way to the surface. This results in a decreased intensity of direct light. While the direct light is less intense, the indirect light is actually more prominent. The indirect light kind of bounces along on the Earth’s surface since it’s been scattered by the atmosphere. To get even more technical, blue light has a shorter wavelength and is scattered more than red light, which has a longer wavelength. That’s why you’ll sometimes notice very intense blue hues in the sky right before sunset, as well as a glowing red sun. This scattering of light is what creates that dreamy look that’s associated with the magic hour.

We don’t have to get too scientific, so here’s the gist of it: this time of day features a unique scattering of light that results in softer, warmer light. The shadows aren’t as dark, and the highlights aren’t as bright! When it comes to capturing the best pictures, this makes a huge difference!

Take Your Best Selfie Yet

Now that you’re more familiar with what the magic hour actually is, we can get into the fun part: taking the selfies! The magical lighting of this hour is truly a game-changer for anyone wanting to elevate their selfie game. It seems like everyone’s taking selfies like this these days, and some of your favorite celebrities (think Hailey Bieber, Zendaya, Addison Rae, and Selena Gomez) are hopping on the trend as well, which has only made its popularity spike. Everyone raves about the benefits of taking photos during the time of day, and for good reason. The golden light is extremely flattering because it works to effortlessly hide blemishes and soften any hard lines. The warm-toned color itself is also super healthy-looking, and it makes everyone look radiant and glowy. It’s basically like a natural filter, so you don’t even have to worry about editing your pics. It’s an easy way to make your photos pop, even if you aren’t a professional photographer. Anyone can do it; you just need the sun and your phone!

How To Get the Perfect Golden Hour Shot

There aren’t too many steps to follow when you’re using this technique because it’s relatively simple. But if you want the best results, we recommend following these three tips:

1. Timing Is Everything

It might seem obvious, but you’ll want to make sure you’re taking your selfie at the right time so you can get the optimal golden effect. This is super important because you won’t have a ton of time to work with if you’re trying to snag a shot at this hour. In general, you’ll want to shoot for taking your selfie sometime between 4:00 pm and 5:00 pm, or before 10:00 am if you’re wanting a super bright photo. If you’re really serious about nailing the perfect selfie, there are apps out there that will tell you exactly what time golden hour is at your specific location.

2. Natural Light Is Your Best Friend

To get the most flattering results, you’ll want to make sure you have access to plenty of natural light. If you’re taking your selfie inside, make sure to position your camera near a window. This allows the sun to illuminate your complexion and get rid of any shadows that might be working against you when you’re trying to snap your pic. If you’re outside, then you’re in an even better position to get some great shots. Beach days are great opportunities for golden hour selfies. Next time you’re by the water, grab your phone and take advantage of those gorgeous golden hues!

3. Minimal Makeup is Best

The best part about using this magical hour to take pictures is the fact that it effortlessly enhances your natural beauty. So if you’re bare-faced at the beach this summer, you don’t have to worry about scrambling to apply makeup before taking your photo. This technique will definitely give you the perfect summer glow without any additional products. If you do want to wear makeup, highlighter and lip gloss will be your best bets. The shimmering highlight and glossy lip product will only be enhanced by the golden sun, giving you a truly radiant result. So the next time you’re at the beach (and sporting your favorite Lime Ricki suit!) or just want to up your Instagram game, consider these tips for taking your best selfie yet. We think you’ll love the results!


The Golden Hour: Why it is the Best Time of Day for Photographs by James Thomas Long Photography 

How To Perfect A Glowing Golden Hour Selfie by Ira Nopuente for Cosmo

Everything You Need to Know About Golden Hour Selfies by Emily Derrick for Facetune

September 19, 2022 — Lauren Nielsen


We are proud to be a size inclusive swimwear brand because we are all about body positivity at Lime Ricki! We know your worth has nothing to do with your weight. We also know beauty comes in all sizes. That's why we love to celebrate different looks and different bodies with all of our modest swimwear collections. 

We strive to create size inclusive options in every style for every body. Regardless of size and shape, we want to promote and encourage everyone to feel confident enough to get in the water! Check out our latest collection for your new favorite swim tops and bikini bottoms.

If you need a little boost of confidence or just appreciate a good body positivity quote, here are a few of our favorites:

"Every body is a swimsuit body!"

    by Unknown

"Be kinder to yourself and celebrate the little wins."

    by Charlotte - The Fringe of it.

"You define beauty yourself. Society doesn't define your beauty."

    by Lady Gaga

"Speak to your body in a loving way. It's the only one you've got, it's your home, and it deserves your respect."

    by Iskra Lawrence

"You are imperfect, permanently & inevitably flawed. AND you are Beautiful."

    by Amy Bloom

We bet each of those told you something you already knew, right?

Still struggling to feel confident in your current swimsuit? Find your perfect fit! Take our Fit Finder quiz and find the right swimwear that works for you! Being covered and confident in your swimwear starts with finding the right tops, bottoms, or one-piece suits with size options that fit your body. Our sizes include up to 4X swimsuits in nearly all styles.

If you're up for challenging present-day beauty standards too, join the body positivity movement by sharing an inspirational quote or sharing a photo in your newest swimsuit from Lime Ricki. Tag us on Instagram or use #limericki for a chance to be featured on our page or in our stories.

July 08, 2022 — Nicole Bruderer
4th of July Looks for Every Activity

4th of July Looks for Every Activity

No matter what you're doing on Independence Day, you'll need to look the part! We've got some inspiration for your 4th of July looks for every activity!
June 28, 2022 — Nicole Bruderer
Spring Break Essentials for Your Packing List

Spring Break Essentials for Your Packing List

A week long vacation is in your future, but what should you pack? Find all our spring break essentials here along with a downloadable packing list!
February 28, 2022 — Shannon
How to Choose Your Perfect Fall Candle Scents

How to Choose Your Perfect Fall Candle Scents

What better way to set the mood for autumn that with the best fall candles?! Check out our list of our favorite cozy fall scented candles from around the web. 
February 09, 2022 — Lauren
Pink Hair, Don't Care!

Pink Hair, Don't Care!

Looking for a fun way to spice up your look just in time for spring and summer? Try pink hair!

If you’ve never dyed your hair a color that isn’t natural, pink might feel a bit intimidating, but there are a lot of different shades, styles, and ways you can wear pink hair without drawing too much attention to yourself. On the other hand, if you’re looking to turn a few heads, there are a lot of options for you too!

You might have noticed that a LOT of people are dying their hair pink lately. If you’re wondering why, it turns out there are a lot of reasons. Pink is the color of the breast cancer awareness ribbon, so some women dye their hair pink to show their support for survivors and current patients alike. Mostly, though, pink is a fun color that can brighten your mood, which is definitely something we all need with the state that the world is in right now! Because there are so many different shades of pink, pink hair looks good on everybody–you just have to find the right shade and style for you!

In this post, we’re going to break down different ways to wear your hair pink, ranging from subtle to NOT so subtle. Keep in mind that if you have dark hair, you’ll absolutely have to go lighter BEFORE making the pink transition. When in doubt, consult with a professional stylist so that you can get the absolute best results.

SUBTLE: Pink Underneath

Did you know there’s a hack for girls who want to dye their hair a crazy color without showing it off to the world? Keep your natural color visible by only dying the bottom layer of your hair pink. If you want to make sure it stays subtle, consider sticking to pale shades, like Rose Quartz, Dusty Rose, Pastel Pink. The dyed underneath style will only be noticeable if you decide to wear your hair up, so it’s perfectly acceptable in the workplace!

A LITTLE LESS SUBTLE: Pink Ombre/Pink Highlights

Another way you can (kind of) keep your natural hair color is to incorporate a pink ombre/highlights look, which will be most noticeable at the bottom of your strands and less so at the roots. You can stick to one of the subtle colors we mentioned above or get a little bolder with shades like Bubblegum, Copper Rose, or Metallic Pink.

NOT-SO-SUBTLE: Pink all over!

Are ombre and highlights not over-the-top enough for you? We hear you. Go all out and dye your whole head! (Again, consult a stylist to make any big changes so that you don’t have any post-dye regrets.) You can pick a bright, Hot Pink shade or even incorporate lots of different shades of pink into one look. Mermaid hair has become VERY popular, even among celebrities, and it’s a look we're sure you can pull off too!

No matter why or how you want to dye your hair pink, we fully support you and think you’re going to absolutely rock it! We hope our suggestions have given you some good ideas; we think you’re going to look incredible.

If you need more inspiration for fun style ideas and new looks to try, explore more with stylist Hannah Ruth in another post Style Notes: Mix and Match or check out our Pinterest!

February 04, 2022 — Claire White