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Shopping for a swimsuit can feel overwhelming, especially when there are so many options out there! There are a million things to consider, from a swimsuit’s price to the way it fits, from its colors and patterns to how long the material will last you. Never fear: we’ve narrowed down what your top six considerations should be when you’re shopping for a swimsuit:

(1) Quality: How durable is the material?
(2) Cut: What style do you want?
(3) Color: How can you express yourself?
(4) Fit: What’s too loose or too tight?
(5) Feel: Do you feel like a rockstar?
(6) Number: How many are enough?

You might notice that “price” is missing from the list. That’s because we believe that any bathing suit that meets and exceeds your expectations is worth a slightly higher price! Obviously, you should shop within your budget, but remember that a really good bathing suit is an investment, especially if you want it to last you for more than one year!

1. Quality: How durable is the material?

Quality isn’t usually the first thing on people’s minds when they’re shopping for a swimsuit, but it’s one of the most important things to consider. When you’re shopping based on quality, you’re trying to decide how long the swimsuit will last! Ideally, you want to choose a swimsuit that will last AT LEAST one year, maybe more. Lower quality swimsuits won’t last as long as higher quality swimsuits, but the higher quality will cost you a bit more than low quality will.

So, what are the most durable materials to look for? And what materials should you stay away from? Most bathing suits are made out of a nylon, polyester, and spandex blend. Nylon is more durable than polyester, which is why nylon is often found in high-quality bathing suits. Polyester tends to be less expensive, though, so the material that you pick will depend on your needs. Just remember that a good swimsuit is definitely worth the investment! If you want a bathing suit that will last you for a very long time, choose nylon over polyester.

No matter which materials you choose, you can make sure your swimsuit lasts as long as possible by taking proper care of it. Pay attention to the care instructions on the tag inside your swimsuit, which will usually recommend washing it on a gentle cycle in cold water and then letting it air dry.

2. Cut: What style do you want?

Gone are the days when all you had to choose from were one-piece bathing suits! Now you can find a swimsuit that is as revealing or conservative as you want it to be in beautiful, ageless styles. The key consideration here is how much coverage you want. Let’s walk through the different styles available so you can see the varying options of coverage that each style offers.

Bikini: Bikinis provide the least amount of coverage, usually leaving most of the midriff and all of the arms and legs exposed. Some bikini pieces offer more coverage than others, especially now that a more conservative look has come back in style, but for the most part, bikini sets closely resemble underwear.
Tankini: Tankinis are so-named because their tops resemble tank tops. These bathing suits cover most or all of the midriff but typically expose the arms and legs. They may be mistaken for a one-piece upon first glance, but they’re actually two-piece swimsuits.
One-Piece: One-pieces offer a classic look, covering the midriff with one piece of fabric while leaving the arms and legs exposed. Some one-pieces expose a teeny bit of midriff with cut-out sections while others cover everything; the style you choose depends on what you feel most comfortable in!
Rashguard: Rashguard swimsuits have long sleeves. They can be one-piece OR two separate pieces where a top is typically paired with bikini-style bottoms or something that offers a little more coverage, like shorts.
Wetsuit: Wetsuits have long sleeves and pant legs, leaving only the swimmer’s head, hands, and feet exposed. Surfers and cold-water swimmers often wear them since they provide more warmth and insulation than traditional bathing suits.

No one cut or style is better or worse than the other; it all depends on what YOU are comfortable wearing and where you’ll be wearing your swimsuit! For example, you may want to wear a bikini on a romantic cruise with your partner but feel more comfortable in a one-piece at a family function. The choices are yours!

3. Color: How can you express yourself?

The colors and patterns that you choose for your swimsuit give you a chance to show off your unique personality. There are no “good” or “bad” colors or patterns, only ones that you love and feel comfortable in! Below, we’re going to list some of the most popular choices and explain why people like yourself love them so much.

Black: Black swimsuits look good on everyone and blend in well wherever you wear them. If you choose to buy a few black two-pieces, you can also mix and match different sets to create new looks! Black is a classic, safe look all year long, which is why it’s one of our favorite swimsuit colors.
Navy Blue and White: navy and white have long been associated with nautical themes, so it’s no surprise they have been popular choices for swimsuit colors for just as long. These swimsuits are perfect for the girl who loves a vintage style and wants to bring a little bit of the sea everywhere she goes!
Red, White, and Blue: These patriotic bathing suits look best in the summer, though you can certainly wear them all year-round. This color scheme is great for the girl who loves to celebrate the little moments in life surrounded by her loved ones!
Neon: Neon swimsuits are bright and loud, perfect for the life of the party! Whether you plan on partying all season long or laying out and getting a tan, neon swimsuits are eye-catchers that will garner a lot of attention.
Tropical/Floral Patterns: Did someone say vacation? Swimsuits covered in tropical and floral patterns make us think of green jungles, blue waters, and fun adventures. Take on all of your swimming adventures and exude confidence while you do it in a tropical/floral pattern swimsuit!
Animal Print: Animal print swimsuits are for the fierce and the bold. Need an extra pep in your step? Animal prints will remind you to take a walk on the wild side, even if the “wild side” is the path from your house to the pool!

This list just scratches the surface of all the fun colors and patterns you can find, but now you have a better idea of how the choices you make can express your fun, colorful personality.

4. Fit: What’s too loose or too tight?

You want your bathing suit to feel secure so that you don’t lose it in the waves, but you also don’t want it to squeeze so tightly that it cuts off your blood circulation. Once you’ve tried a bathing suit on, how do you know that it actually fits?

First, move around in it. Do you feel any pressure? Is there any uncomfortable rubbing of material against your skin? Can you take full, deep breaths comfortably? The answers to these questions can give you some insight into whether the bathing suit is too small.

On the other hand, does the swimsuit feel secure enough that you could take on waves at the beach without fear of losing it? Do you feel like you need more support? These could be signs that the bathing suit is too loose.

The process of trying to find the PERFECT fit might be one of trial and error. One way to bypass some of these steps is to take your measurements and compare them to the size chart of whichever brand you’re shopping from. Doing so will give you a good jumping-off point, even if some adjustments still need to be made!

5. Feel: Are you confident?

This is the single most important factor in choosing a bathing suit! When you’re wearing it, how does it make you feel? Do you feel confident, like you can take on the world? If not, keep trying on suits. You deserve to find one that makes you feel like the rockstar you are!

Keep in mind that some women feel more confident when they’re wearing less, and some women feel confident when they’re wearing more. There’s no right or wrong way to do it–only what’s right for YOU! If you’re not sure, experiment. Finding true confidence in what you wear is worth the trial and error.

6. Number: How many do you need?

When you’re shopping for a swimsuit, it doesn’t hurt to consider how many occasions you’ll be able to wear it. Is this bathing suit something you’ll probably only want to wear on a romantic vacation with your significant other, or would you also feel comfortable wearing it on multiple family outings? If you feel comfortable wearing it everywhere, great! If not, you might want to buy more than one.

LIFEHACK: choose one or two two-piece sets that you can mix and match as you please!
(It makes sense to have multiple options, especially if you have a lot of plans coming up!)

It’s always better to be over-prepared than under-prepared, so stock up on a few different styles if you have the budget for it. On the other hand, you might prefer to invest in one nice bathing suit that you can wear absolutely everywhere! The most important thing to do when you’re swimsuit shopping is to stay true to yourself, whatever that looks like.


There is a lot to consider when you go swimsuit shopping, but the most important thing is to make sure you feel comfortable and confident in whatever you decide to wear! Think about the quality, cut, color, fit, and number, but above all else, take into account how it makes you feel. If you feel amazing in it, it’s the right swimsuit for you. And if it takes a little while to find your perfect bathing suit, that’s okay too! Just make sure you remember that you’re worth the time and energy that it might take to find something that makes you feel amazing. We can’t wait to see what you pick!

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