We want you to feel supported, comfortable, and confident in your swimsuits. So we encourage you to get in the water – forget about how you look, concentrate on how you feel, and dive into your day at the beach, pool, or wherever you’re wearing your favorite Lime Ricki swimwear.

We chatted with the women involved in our campaign to find out how they feel in Lime Ricki and why they choose to #getinthewater.


“I’ll be honest, putting on a swimsuit has never been one of my favorite things to do because it made me focus on all the imperfections of my body, and what I desperately thought I needed to change about my body. But recently, I have learned that I don’t need to change my body to feel good about it, and what I actually needed to change was my mindset on how to view my body. I needed to realize that the thickness of my thighs are from the strength that I have worked hard to get, and that the curves of my body are actually a blessing because they are what make me confident, and finally I needed to realize that my body is never going to be perfect.

“Lime Ricki has only helped me better realize these things, by putting me in a swimsuit that I truly can just feel effortless and perfectly myself in. I am so grateful to be a part of a company that promotes modesty, comfort, acceptance, and beauty for all body types! Thanks to Lime Ricki I know that I can feel effortless and confident in a swimsuit again!”


“In a Lime Ricki swimsuit I feel comfortable and confident! I feel like I can be active and not have to worry about my swimsuit falling off or anything, especially if I’m at the beach. I loved being part of the commercial – it was awesome seeing so many women rocking their swimsuit who were all different shapes and sizes and all equally beautiful. I’ve always struggled with my body image and I still do today, but I think it’s important to just own it and I feel like a Lime Ricki helps me do that.”


“Body image has not been a life-long trial for me, but it is something that I have recently become more aware of. I was often told growing up how skinny or little I was and as I have gotten older, I have noticed that those comments come less frequent. I have come to recognize the validation and confidence I felt from those words. I am learning to find my own confidence in many ways, including wearing cute and comfortable clothing.

“While wearing a Lime Ricki, I feel that relaxation and comfort! The pieces are cute and colorful which help me to feel happy and unique. I am grateful for the positive influences I have in my life that remind me to appreciate and find the beauty in my body.”


“I’ve always struggled with accepting my body type. Lime Ricki helps share a positive message about loving yourself how you are because it’s what’s truly important. If we can’t love ourselves for who we are now, how are we going to progress in life? In my Lime Ricki, I feel comfortable enough to be my truest self.”


“Being part of this commercial was amazing to say the least! The entire team was full of energy and happiness! Everyone instantly became friends. The best part was how confident I felt in my swimsuit. I usually don’t have experiences like that. In Lime Ricki, I feel carefree. When wearing other swimsuits, I tend to always worry something is going to fall down or that it is highlighting a bad area of my body. I’ve never felt that in Lime Ricki suits. They’re flattering, comfortable, and I’m covered all of the time.

“I’ve had a lot of ups and downs with my body. This past year, I’ve really become best friends with my body, even on its bad days. I realized that literally everyone’s bodies are so different. I can’t change my bones or my structure, that’s who I am and how I’m staying. I choose now to embrace my beautiful, unique body, and all of its imperfections. Work what you got, instead of wishing for what you’re not.”


“2 years ago I shot with Lime Ricki for the first time. I can remember feeling a little self conscious about my pigmentation on my leg. When the new line was released, it was nice to see that none of the images were retouched to remove any ‘blemishes.’ I have come to learn that body confidence has little to do with having the perfect body and more to do with being comfortable in your own skin.”


We also interviewed women we've worked with, from bloggers to confidence coaches, to see what advice they have to encourage everyone to feel comfortable enough to get in the water! Find out what they each had to say.


LR: What does #getinthewater mean to you?
A: #getinthewater means not letting the opinions of others get in the way of living your life! Throw down the towel and jump in! Because life is too short to wait for the approval of those around you!

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
A: I think feeling comfortable and confident in a swimsuit starts with loving yourself. Confidence comes from within and spreads wide! Sometimes when I’m worried about being seen in a swimsuit I put on my best acting skills and pretend to be the most confident person in the room. Fake it till you make it sort of thing. And it never fails that what starts out as an act always ends up as a real feeling! I start actually feeling confident! It also helps to find a swimsuit that you’re comfortable in! It doesn’t have to be the sexiest tiniest bikini – if you feel comfortable you won’t be worrying about how you look!


LR: What does #getinthewater mean to you?
K: I think it means to be brave and do things that might push you out of your comfort zone whether that be wearing your swimsuit out in public, starting a new biz, or trying something new. All you need is 20 seconds of courage, and you can do anything!

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
K: Your kids, husband, friends, or loved ones aren’t going to remember how you looked in a swimsuit, they’re going to remember the experience and the way you made them feel. It’s more about making memories, and less about looking perfect so get over yourself and wear the swimsuit so you can be part of the experience and not watching from the sidelines.

LR: How do you share body positivity and/or self-love with your children or your friends?
K: I am SO passionate about helping women feel confident that I have a dedicated Facebook group called “Kelli’s Confidence Club” that empowers women to look good, feel good, and do good with weekly Confidence Challenges and workshops.


LR: What does #getinthewater mean to you?
A: It means to spend less time worrying about how I look and more time enjoying life. When I first joined swim team in high school, I was so afraid to not wear shorts with my swimming suit because I was self-conscious about my thighs. I eventually learned that no matter what my body is beautiful and eventually learned to embrace them. Now I rarely wear shorts when I swim.

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
A: You are your worst critic. Don’t be afraid to strut your stuff.


LR: What advice do you have about feeling comfortable and confident in a swimsuit?
L: Find something that you feel comfortable in! Embrace who you are and know that we all have felt this way!

LR: What does #getinthewater mean to you?
L: #Getinthewater means to ditch the insecurities and have fun! Having two small girls, this initiative means so much to me. I don’t want to spend my time on a chair or in a cover up because I’m not feeling confident. I want to enjoy that time with them.

LR: How do you share body positivity with your children or your friends?
L: I teach my girls to honor their body through healthy balance. We love to exercise together to keep ourselves healthy and active. I like to teach my girls that when they eat healthy, they feel better. Teaching my girls to love themselves has helped me to have more self-love for areas I used to see as flaws. We were all made different and loving those differences and embracing them is what I want to teach!


LR: What does #getinthewater mean to you?
F: It means feeling confident in your skin, no matter your size, shape or color. OWNING that swimsuit in your rocking body!

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
F: I always cringe when people say “I need to get my body swimsuit ready.” Your body is already ready, it is about rocking what you got in the swimsuit you choose to wear. Exercise self-love every day and I promise you will be confident, no matter what you look like :)

LR: Have you struggled with loving your body?
F: Of course, especially after I had our first child. My body changed A LOT – I guess I didn’t know exactly how much or where it’d change. But I learned to love and embrace my new body and I have never felt more beautiful. This is what makes me ME.


LR: What does #getinthewater mean to you?
C: To me #getinthewater means letting go of your worries and just having fun! Stop stressing about things and just let loose with your family and friends. Create a carefree and safe environment for yourself and those you are with by letting your inner child out.

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
C: Remember that a swimsuit isn’t supposed to be a fashion statement. A swimsuit is a way for you to have fun with your friends in the water without ruining your clothes. If you are buying a suit with the sole purpose of taking cute pictures but hate how you look or feel, you are just going to keep creating a negative cycle for yourself. Get a suit that you fits your style and that you can see yourself having fun in the water with!


LR: What does #getinthewater mean to you?
C: #getinthewater means to me that I’m more focused on living in the moment and making memories, then worrying about how I look in a swimsuit or what others might think of me when they see me in a swimsuit. The only thing I should care about is living a vibrant life, and life is too short to worry about anything else.

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
C: Find a suit that you can move in! I used to want to wear “trendy” suits that made movement (like swimming or diving) really nerve-wracking. I’d much rather wear a suit that I can do all the water activities in without worrying about having a wardrobe malfunction.


LR: What does #getinthewater mean to you?
A: To me it means don’t worry about who’s looking or what someone is thinking. I will rock what I have and go play with my beautiful kids in the water! I will create memories with them in the water and have fun!

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
A: It starts with loving yourself first. Since I started to really learn that I feel like I have become more comfortable in my own skin and in my swimsuits. I am so grateful for the body I have. It has created 2 beautiful kids, and I am thankful for what it does for me on a daily basis. One thing I have learned is to pick a swimsuit that makes you comfortable, then add a kimono as a cover-up. Dress up your look to help you feel comfortable and confident!


LR: What does #getinthewater mean to you?
M: #getinthewater is all about being confident and comfortable in your own skin! Make the memories, embrace your body in whatever shape it’s in, and savour all of life’s little moments!

LR: What advice do you have about feeling comfortable and confident in a swimsuit?
M: Dress for your body type and find a bathing suit that makes you feel beautiful and enjoy the sun!

So grab your swimsuit and leave your reservations behind! Use the hashtag #getinthewater on Instagram so we can see your adventures – and watch our stories to see if we feature your posts!

May 09, 2017 — Shannon

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