We pledge allegiance to these swim trunks....

Hey fellas, show your stripes this 4th of July in our all-American trunk. Order a pair before this Wednesday and receive 15% off! Just use coupon code “menswim” at checkout or swing by the shop and we’ll hook you up.

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Mumford and Sons: The Cave

Mumford and Sons: The Cave

Anyone else loving Mumford and Sons as much as we are? Who are you currently listening to? Posted by: Jordan

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At the shop - T shirts are in!

Made from 100% awesome. WOMENS MENS T-shirts are available now, exclusively at the Lime Ricki Swim Shop (6265 S. Highland Dr. in Salt Lake City). Come in and check them out. They just might be one of the best souvenirs you pick up this summer.* *We’re just sayin’. Posted by: Jordan

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All eyes on Toms

As fans of their shoes, we were stoked to hear the big announcement from the folks at Toms, this week. Toms’ one-for-one business starts a new chapter, with the launch of their eyewear collection for both men and women – giving sight-saving medical treatment, prescription glasses or surgery to a person in need with every pair of sunglasses purchase. Great news for any of you who, like us, have been in the market for some killer new shades. Check out the collection for yourself and watch the announcement video over at toms.com. Posted by: Jordan

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Best Coast with the most

Need some new tunes to get your summer started off with a bang? Don’t worry because we’ve got the perfect band to get you out of those winter sweaters and into your new swim suit. Whether it’s at the beach or poolside, this summer’s must-have music starts off with California surf-rock band Best Coast. The trio – fronted by singer Bethany Cosentino – made waves last summer with their debut full-length album Crazy for You, a collection of pop songs about love and breakup set to the band’s lo-fi hazy rock sound. The band’s beachy feel got us through fall...

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