We just released the second half of our summer line, and we’ve been so overwhelmed this year by all the support we’ve been getting from you. We love our suits and we’re overjoyed that you do too!

Even more than our swimsuits, though, we’re loving the way all of you are sharing them and your journey to be comfortable in your own bodies. We’ve read some amazing posts lately, and we’re so happy to see you getting vulnerable, telling your stories, and embodying our mission statement: empowering women to feel comfortable, beautiful, and confident.

We wanted to celebrate this idea, and help you remember, every day, that you are truly beautiful.



Liz from Pretty Life Girls
“So maybe you don’t look perfect in that swimsuit and maybe it kind of sucks. That’s alright. We’re human. We’re vain. We want to look good, be desired, have confidence. We can’t help it. But beauty does come from within, doesn’t it? Isn’t there power that comes from recognizing your own capacity to learn and help and love and grow and then doing what it takes to make those things happen?”
Read the whole post over on the Pretty Life blog.



Janelle from Janelle in Real Life
“I love the idea of embracing all kids of body types in swimsuits. We all wear them, right? And most of us don’t look like sexy Victoria’s Secret models, but who even cares?”
Read the whole post on Janelle in Real Life.




Bonnie from The Life of Bon
“Seeing these pictures I kind of understand why all the models and celebrities do photo shopping.  If my thighs were just a little skinnier.  My legs just a little tanner. But then I have to turn that part of my brain off because my body made a baby and continues to feed that baby and so I can’t be the least bit ashamed of something as stupid as my milky white legs.  My body doesn’t deserve that kind of criticism from me.”
Read the whole post and details about our giveaway on The Life of Bon blog.




McKenzie from Girl Loves Glam
“I grew up absolutely hating swimming suit shopping. It is sad that I felt that way from such a young age. All of my insecurities would come when I would try on bathing suits. The older I have gotten, the more I have realized that being insecure in a swimming suit should be the least of my worries.”
Read the whole post over on the Girl Loves Glam blog.


How do you live every day striving to be confident and be yourself? Share your story with us using the hashtag #lovelimericki. We’d love to hear what you have to say.

June 11, 2015 — Shannon

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