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If you’re into sweet kicks that do good for the world, then be sure to check out Belgian shoe brand Jojo. Like Tom’s, Jojo is a philanthropic shoe company with the same business model – buy one, give one – but they take it one step further. With the “choose, act, check” tagline, the company encourages you to check on the progress of your contribution – which they feel is the most important part.

For every pair of Jojo shoes you purchase, you can either choose to plant one tree in Niger or provide one person with a years supply of clean drinking water in Africa.  Simply choose a pair of shoes (€80 per pair) decide which project you want to support and then check on it’s progress online.

And, if you’re lucky, your pair may even arrive by their innovative pigeon delivery service.

Posted by: Jordan

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